![]() See, features are important from a digital marketing perspective. ![]() When one of these links was attached, the Story viewer could swipe up on the bottom of the screen to be taken to a landing page off of the app.Īs mentioned, marketers and influencers worldwide were quite disturbed when Instagram announced it would no longer offer the swipe-up feature. Instagram Swipe Up links were clickable links attached to brands and users’ posts on their Story. In this article, we’re going over what link sticker links are, how to add links in Instagram Stories now, and some great examples of brands using the feature for social media marketing. That’s why the Instagram Swipe Up feature was such a big deal – it’s an easy, engaging way to drive traffic from the Instagram app! It’s also why so many people were confused when Instagram discontinued the feature.ĭon’t worry though, they are using a new feature called “link stickers” that allow businesses to still use links, just in a different format. ![]() Once you’ve completed these steps, your TikTok profile link will be visible in your Instagram bio, allowing your followers to easily access your TikTok content.The ability to send your followers to a site by sharing links on your Instagram Story spells a major opportunity for businesses, bloggers, influencers, and affiliate marketers alike!
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